Joe Menner
OVERVIEW
Proven record of developing New Business Revenue Streams in the Chemical & Polymer and Fiber industry using: Creative Innovation, Strategic Marketing and VOC. Effective working in hierarchical and matrix organizations. Comfortable working in the world of ambiguity to synthesize complex concepts to deliver new revenue growth.
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AREAS OF EXPERTISE
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EXPERIENCE
Ascend Performance Materials: Houston, TX 2015 – 2023
The world’s largest integrated producer of Nylon 66 servicing textile, auto and consumer products. Formerly Monsanto/Solutia
New Business Development: 2015-2023: Responsible for developing new businesses for Ascend Chemicals & Polymers
Director: New Division Creation: Acteev: 2020 – 2023
Covid provided the opportunity to combine a technology innovation developed for the Textile market with the newly developed nonwoven technology to create a new functional material for Nonwovens that kills viruses and bacteria. The new division was called: Acteev www.acteev.com New product focus was around: Filtration, Acoustics, Outdoor Apparel, Medical, Wound and Personal Care in the form factor of Fibers and Nonwovens
Director Corporate Innovation: 2018 –2020
Developed and drove new product development around nanofiber nonwoven membranes. Worked with startups, technology providers, universities and trade organizations. Created the first ever nylon 66 meltblown nanofiber membrane. Built a strong patent fence around the technology leading to a new division within the corporation.
Global Segment Leader Textiles: 2016 – 2018
Led the Textile business to help determine the long-term commitment to product category. Drove functional innovation solution of anti-microbial built into the fiber matrix to differentiate product performance. Worked extensively with fiber producers and downstream textile and apparel brands to pull new technology through the value chain system.
Business Development: Specialty Chemicals: 2015 – 2016
Hired to help convert waste streams being deep welled into revenue generating commercially viable products. Reduced the cost of disposal and created new revenue streams for the corporation. Products: Hexatran© , Trinohex©, Prionil©
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Celanese International: Cincinnati, OH 2012 - 2015
Director of New Business Development / Innovation
Engineered Materials Division. Responsible for leading a global team of 11 highly skilled Commercial / Marketing & Technology professionals to create new businesses. Leverage Celanese polymer platforms to generate new growth platforms. Developed a pipeline of opportunity worth over $1 billion. Commercialized two platforms from the pipeline that will lead to $200 million dollars of new business within 10 years with variable margins twice the normal variable margin of existing business.
Extensive International experience: Frequent travel to: United Kingdom, Scotland, Germany, Amsterdam, Switzerland, France, Portugal, Italy, Brazil and China. Experienced in international social and commercial business practices.
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Albemarle Corporation: Baton Rouge, LA 2010 – 2012
A leading global developer, manufacturer, and marketer of highly engineered specialty chemicals for consumer electronics, petroleum refining, utilities, packaging, construction, automotive/transportation, pharmaceuticals, crop protection, food safety and custom chemistry services.
Business / Brand Development: Polymer Solutions: Developed an eco-friendly chemical brand, Green Armor and go-to-market strategy to transition legacy bromine FR technologies under immense pressure from NGOs, EPA, NIEHS and OEMs. Responsible for developing strategic partnerships and tactical marketing plans across the value chain.
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Bell Helicopter /Textron: Bristol, VA 2009 – 2010
A division of Textron conglomerate, a company which includes Bell Helicopter, EZ-GO, Cessna Aircraft. Textron is ranked 220 on the Fortune 500 list with $14.2B in annual sales with approximately 37,000 employees in 29 countries.
Director of Sales & Marketing: Commercial Aftermarket Bell Helicopter Aftermarket Responsible for all sales & marketing activities including brand management of Bell’s Aeronautical Accessories aftermarket division. Sales team included 4 field and 8 phone sales people. Marketing included 3 marketers to develop new products, sales material, press releases, on-line ordering system
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Eastman Chemical Company: Kingsport, TN 2001 – 2009
A Fortune 400 chemical company supplying chemicals, fibers and plastics. $6.5 billion in annual sales with 10,500 employees worldwide.
New Business Development: Innovation Group. Held several positions in the Innovation Group: Marketing, Strategy Development, and Strategic Account Innovation. Worked with Corporate Account Sales team to build growth platforms. Chartered to identify, analyze, and select opportunities that would lead to sustained, profitable growth. Focus was toward growth opportunities in excess of $100 MM per platform with an overall focus on identifying new products, new markets, and new business models. Helped move Eastman downstream into finished good. See more at TruLast Acetylated Wood
Proven record of developing New Business Revenue Streams in the Chemical & Polymer and Fiber industry using: Creative Innovation, Strategic Marketing and VOC. Effective working in hierarchical and matrix organizations. Comfortable working in the world of ambiguity to synthesize complex concepts to deliver new revenue growth.
-------------------------------------------------------------------------------------------------------
AREAS OF EXPERTISE
----------------------------------------------------------------------------------------------------------
EXPERIENCE
Ascend Performance Materials: Houston, TX 2015 – 2023
The world’s largest integrated producer of Nylon 66 servicing textile, auto and consumer products. Formerly Monsanto/Solutia
New Business Development: 2015-2023: Responsible for developing new businesses for Ascend Chemicals & Polymers
Director: New Division Creation: Acteev: 2020 – 2023
Covid provided the opportunity to combine a technology innovation developed for the Textile market with the newly developed nonwoven technology to create a new functional material for Nonwovens that kills viruses and bacteria. The new division was called: Acteev www.acteev.com New product focus was around: Filtration, Acoustics, Outdoor Apparel, Medical, Wound and Personal Care in the form factor of Fibers and Nonwovens
Director Corporate Innovation: 2018 –2020
Developed and drove new product development around nanofiber nonwoven membranes. Worked with startups, technology providers, universities and trade organizations. Created the first ever nylon 66 meltblown nanofiber membrane. Built a strong patent fence around the technology leading to a new division within the corporation.
Global Segment Leader Textiles: 2016 – 2018
Led the Textile business to help determine the long-term commitment to product category. Drove functional innovation solution of anti-microbial built into the fiber matrix to differentiate product performance. Worked extensively with fiber producers and downstream textile and apparel brands to pull new technology through the value chain system.
Business Development: Specialty Chemicals: 2015 – 2016
Hired to help convert waste streams being deep welled into revenue generating commercially viable products. Reduced the cost of disposal and created new revenue streams for the corporation. Products: Hexatran© , Trinohex©, Prionil©
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Celanese International: Cincinnati, OH 2012 - 2015
Director of New Business Development / Innovation
Engineered Materials Division. Responsible for leading a global team of 11 highly skilled Commercial / Marketing & Technology professionals to create new businesses. Leverage Celanese polymer platforms to generate new growth platforms. Developed a pipeline of opportunity worth over $1 billion. Commercialized two platforms from the pipeline that will lead to $200 million dollars of new business within 10 years with variable margins twice the normal variable margin of existing business.
Extensive International experience: Frequent travel to: United Kingdom, Scotland, Germany, Amsterdam, Switzerland, France, Portugal, Italy, Brazil and China. Experienced in international social and commercial business practices.
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Albemarle Corporation: Baton Rouge, LA 2010 – 2012
A leading global developer, manufacturer, and marketer of highly engineered specialty chemicals for consumer electronics, petroleum refining, utilities, packaging, construction, automotive/transportation, pharmaceuticals, crop protection, food safety and custom chemistry services.
Business / Brand Development: Polymer Solutions: Developed an eco-friendly chemical brand, Green Armor and go-to-market strategy to transition legacy bromine FR technologies under immense pressure from NGOs, EPA, NIEHS and OEMs. Responsible for developing strategic partnerships and tactical marketing plans across the value chain.
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Bell Helicopter /Textron: Bristol, VA 2009 – 2010
A division of Textron conglomerate, a company which includes Bell Helicopter, EZ-GO, Cessna Aircraft. Textron is ranked 220 on the Fortune 500 list with $14.2B in annual sales with approximately 37,000 employees in 29 countries.
Director of Sales & Marketing: Commercial Aftermarket Bell Helicopter Aftermarket Responsible for all sales & marketing activities including brand management of Bell’s Aeronautical Accessories aftermarket division. Sales team included 4 field and 8 phone sales people. Marketing included 3 marketers to develop new products, sales material, press releases, on-line ordering system
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Eastman Chemical Company: Kingsport, TN 2001 – 2009
A Fortune 400 chemical company supplying chemicals, fibers and plastics. $6.5 billion in annual sales with 10,500 employees worldwide.
New Business Development: Innovation Group. Held several positions in the Innovation Group: Marketing, Strategy Development, and Strategic Account Innovation. Worked with Corporate Account Sales team to build growth platforms. Chartered to identify, analyze, and select opportunities that would lead to sustained, profitable growth. Focus was toward growth opportunities in excess of $100 MM per platform with an overall focus on identifying new products, new markets, and new business models. Helped move Eastman downstream into finished good. See more at TruLast Acetylated Wood